How hard can blogging really be? You're talking about an organization of brilliant minds that can't even do this one simple task effectively. No wonder there's an uprise of the younger generation in the work force. We (younger generation) spend most our times on the internet facebooking and twittering. We're on our phones more than any other generation, except maybe the next up and coming generation.
Companies don't know how to communicate on a personal level with their consumers. They write extremely long boring blogs, like we have nothing better else to do. Companies also are too worry that competitors are reading their blogs. So what if they are? What does that change? We are a generation that does the total opposite. We are always looking for ways to keep things short and get to the point. And in general we also dont care about what anyone else reads.
Companies, get it together and take a page out of our books.
